If you live in Fuquay-Varina, or have ever visited our charming town, you have probably heard the whispers about a delightful little bakery called “Stick Boy Bread Company”. This cult classic took Downtown by storm in 2008 and hasn’t looked back since. Today I spoke with Katie Dies, Owner of Stick Boy Bread Company, to learn more about this sweet treat that has been serving Downtown for years.
With 28 smiling staff members, Stick Boy currently offers over 30 breads on a rotational schedule. If bread isn’t your favorite item on their menu, sticky buns, cheesecake, or smoothies might be- Stick Boy really has it all! Katie talks excitedly about what makes Stick Boy work, and reveals that she felt the biggest moment of success came on the stores first anniversary, about the same time wholesale accounts started contacting her to feature Stick Boy products in their stores. Katie tells me about some of the challenges Stick Boy has faced as well. “We opened in 2008, right when the economy tanked. The cost of flour tripled- we really weren’t anticipating that”. They had to figure it out- they use a lot of flour! The Dies worked through that challenging time with help from their loyal customers, of which they have many today.
Josh, a former Engineering Draftsman, and Katie, a former Real Estate Agent, knew they wanted to open a space in their community where friends could gather, enjoy a cup of coffee and a pastry. Katie had worked for Stick Boy Bread Company in Boone, North Carolina during her college years and loved “everything about it”. Josh and Katie studied the business and decided to open their doors in 2008 after 7 long months of construction, much of which they did themselves. They process was “scary and long”, Katie even served at the projects General Contractor!
Katie and Josh Dies have become fast friends of mine. Their love for their community, friends, and family, while owning two businesses, serving on many committees, volunteering, and caring for two small (and very sweet) young boys is an inspiration to me. “We love what we do, we love our customers, we are very thankful” Katie remarks. I asked Katie how they make time, not surprisingly Katie laughs, and tells me “lots of coffee”! Katie and Josh have an entrepreneurial spirit, Katie has “a tough time passing by an old building without daydreaming” but reveals they have “no plans to open another business anytime soon”.
Katie and I finished our chat with a brief Q&A
“Magic…no, Chocolate Chip…no…yes… okay definitely Chocolate Chip”
Where were you born?
Dies Family Pets?
“Boone, our 12 year old sweet Hound dog”
Current TV show you’re watching?
“Homeland, I love Claire Danes”
Favorite type of Pizza:?
“How specific can I be? Okay- Giordano’s Deep Dish Sausage and Mushroom pizza, from Chicago. FYI, they’ll ship a pizza in the mail”.
How do you take your coffee?
“Black, iced coffee only…Iced Black Americano”
Favorite type of beer?
“IPA’s- Booneshine IPA to be specific”
Least favorite animal?
“I’m going to make some enemies here…cat’s. But only because I’m super allergic”!
What is your dream vacation?
“Venice, Italy. Although I would like to go on a European Tour and do some ‘market research’”.
That was a fun cup of coffee with Katie Dies! Be sure to stop by Stick Boy Bread Company on Main Street in Downtown and say Hello!